The World We Love, The Future We Care About

At Focus Tours, we believe that the world is an incredible place, filled with beauty, wonder, and experiences worth protecting for generations to come.

As a business built around exploring this amazing world, we feel a responsibility to consider the impact our choices have on the environment and the future we leave behind.

With that in mind, we have made a personal decision that Focus Tours will no longer use AI to create our advertising or promotional materials. After a deep-dive into this topic, we have learned about the impact data centres have on our environment, particularly the usage of water and energy. But that's just two components. There are many more, too many to delve into here but you can learn more by clicking on this link https://unu.edu/inweh/collection/environmental-cost-of-AIs-Enrgy-Use-Carbon-water-and-land-footprints?utm

Instead, our advertising will be created either in-house or by working with our

local professional graphic designer we have already been supporting.

We recognize that AI has many uses, and this is not a judgement or criticism of those who choose to use it. It is simply a decision that feels right for us, based on our own values and concerns about the environmental impact of AI.

We care deeply about our planet, the well-being of future generations, and preserving opportunities for them to experience and enjoy this incredible world we have been blessed with.